browse all posts
Image of Trevor-Indrek Lasn

Trevor-Indrek Lasn

Staying Motivated While Building Your Startup: A Balanced Approach


Dec 17, 2023

Building a startup is an exhilarating journey, filled with highs and lows. It's a path that requires not just skill and knowledge but also a substantial amount of motivation and resilience.

Staying motivated can sometimes be challenging, especially when faced with setbacks or slow progress. However, by adopting a balanced approach and learning from real-world examples, maintaining motivation becomes an achievable task.

Understanding the 'Why' of Your Business

Simon Sinek, a motivational speaker, famously said, "People don't buy what you do; they buy why you do it."

This principle is not just crucial for understanding your customers but is also vital for maintaining your motivation.

Knowing the core reason behind why you started your business can reignite your passion during tough times.

Example: Consider Apple Inc. Steve Jobs always focused on the 'why' of Apple - to challenge the status quo and think differently. This vision kept the company focused and innovative even during difficult periods.

Setting Realistic Goals and Celebrating Milestones

Goal setting is fundamental in business. However, it’s the nature of these goals that can impact your motivation. Setting unrealistic goals can lead to frustration and burnout.

Instead, aim for achievable, incremental goals and celebrate these milestones. This creates a sense of achievement and propels you forward.

Example: Sarah Blakely, the founder of Spanx, set small, achievable goals that eventually led her to become one of the most successful female entrepreneurs.

Balancing Optimism with Realism

Optimism is a key trait of successful entrepreneurs, but blind optimism can be detrimental.

Balancing optimism with realism allows you to prepare for potential challenges and face them head-on, rather than being blindsided by them.

Example: Howard Schultz, the CEO of Starbucks, showcases this balance well. While he was optimistic about the global potential of Starbucks, he also acknowledged and strategically planned for the challenges of international expansion.

Embracing Failures as Learning Opportunities

Every failure is a learning opportunity. Instead of viewing setbacks as a negative, see them as a chance to grow and improve.

Many successful entrepreneurs have faced failures but used them as stepping stones to success.

Example: Richard Branson, founder of the Virgin Group, faced numerous setbacks in his career but famously said, “Do not be embarrassed by your failures, learn from them and start again.”

Maintaining a Support Network

Entrepreneurship can be lonely, but you don’t have to go it alone. Building a network of supportive peers, mentors, and advisors can provide you with much-needed encouragement and advice.

Example: Mark Zuckerberg, while building Facebook, relied on the guidance of mentors like Steve Jobs and Peter Thiel to navigate the challenges of rapid growth.

Prioritizing Self-Care and Work-Life Balance

Entrepreneurs often neglect self-care and work-life balance, which can lead to burnout. Prioritizing your health and wellbeing is essential for maintaining long-term motivation.

Example: Arianna Huffington, founder of The Huffington Post, advocates for the importance of sleep and wellbeing in maintaining productivity and motivation.

Staying Flexible and Adaptable

The business world is constantly changing, and rigidity can lead to stagnation. Staying flexible and open to change can keep you motivated as you navigate new challenges and opportunities.

Example: Jeff Bezos’ approach with Amazon demonstrates the power of adaptability. His willingness to venture into new business areas has kept the company at the forefront of innovation.


Staying motivated while building your business is a dynamic process that involves understanding your core motivations, setting achievable goals, balancing optimism with realism, learning from failures, building a supportive network, prioritizing self-care, and remaining adaptable.

By looking at the examples set by successful entrepreneurs and implementing these strategies, you can maintain your motivation and steer your business towards sustained growth and success.

Find your dream software engineering job with us

Browse and find your perfect job. Build your profile, showcase your work, get hired by a top company.

Get Hired By A Top Company

This article was published on A specialized hiring platform dedicated to software engineering jobs.